The World New Energy & Materials Conference is a global platform for industry exchange under the theme "New Energy Era, Shared Future for Humanity". MCBrand crafted its official logo inspired by the Iris lactea (the city flower of Ordos), ingeniously integrating symbolic elements of wind, solar, hydrogen, energy storage, and new energy vehicles. This dynamic design epitomizes the convergence of traditional ecological wisdom and modern technological innovation, symbolizing the vigorous growth of the new energy and materials industry like blossoming wild irises.
世界新能源新材料大会是一个以“能源新时代 世界新未来”为主旨的国际级行业交流盛会。美传为其创作了logo标识，logo创意以鄂尔多斯市花马兰花为创意源点，融合“风”、“光”、“氢”、“储”、“车”盛会要素，象征新能源新材料产业如马兰花般生机绽放。