The Chinese Zodiac wine "The Arrival of the Snake Brings Good Luck" designed by MCBrand has won the Gold Award of the 2025 MUSE Design Awards. This award is one of the most influential awards in the global design field and is known as the "Oscar in the design industry".

With the rapid development of the times, China's "New Year" culture is being diluted, and the "sincere sentiment" in gift-giving has been replaced by "price". "The Arrival of the Snake Brings Good Luck" integrates Chinese auspicious culture, blessing culture and New Year's gift culture. The interesting interactive design of the fortune-turning disc injects new vitality into traditional culture, and subtly enables the younger generation to feel the charm of traditional Chinese culture. "The Arrival of the Snake Brings Good Luck" is not only popular in the domestic market, but also provides a carrier for the international dissemination of Chinese culture, demonstrating to the world the unique charm of Chinese New Year culture, traditional aesthetics and gift-giving culture. Compared with traditional packaging models, the product packaging reduces the waste rate by 70%, taking into account both emotional value and environmental protection needs. The product packaging is designed as a toy for praying for blessings and good luck, which can give it greater retention value.