In the post-pandemic era, as a 30-year-old pharmaceutical company, how can Rongchang Pharma seize the opportunity for a healthy upgrade in the tissue paper track and create a wet tissue brand? Mei Chuan has perceived new changes in consumer psychology and family hygiene needs, proposing a brand positioning of "produced by a pharmaceutical company, focusing on family herbal sterilization"; establishing the Rongchang Healthy Herbal Research Institute, using herbal technology to combat viruses, and leveraging the pharmaceutical company's endorsement to quickly enter the market. Mei Chuan stands on the demand of mothers to protect family hygiene, launching the "Family Sterilization Family Bucket" tailored for the whole family, with herbal ingredients that are healthier, caring for the skin without harming hands, and a set of antibacterial products for the whole family.