In the era of fragmented media and younger consumer groups, the 30-year-old Anti brand lacks growth momentum in sales and requires brand upgrades. Strategy: Focus on early treatment of hemorrhoids, develop a cure line in hemorrhoid medicine, IP for the cure line, products for the cure line, and marketing for the cure line.
和心诺泰巴布膏新产品上市如何高效沟通、冷启动？
美传抓住产品“透皮”科技的优势，打造“再厚的皮肤也能透”的产品故事，用一个透皮小子的IP形象有趣的“穿透”包装盒，借助视觉让产品利益简单秒懂。
美传抓住产品“透皮”科技的优势，打造“再厚的皮肤也能透”的产品故事，用一个透皮小子的IP形象有趣的“穿透”包装盒，借助视觉让产品利益简单秒懂。