In the era of fragmented media and younger consumer groups, the 30-year-old Anti brand lacks growth momentum in sales and requires brand upgrades. Strategy: Focus on early treatment of hemorrhoids, develop a cure line in hemorrhoid medicine, IP for the cure line, products for the cure line, and marketing for the cure line.
德国福斯，90年润滑油大品牌，长期的品牌力缺失，让福斯销售转化困难。面对经销商、小B和C端，如何进行更具转化的沟通？美传为其打造“精准用油”的品牌故事，提出“精准用油—拒绝用错油”的客户价值主张和“全球十大车企，都在选福斯”的信任状、“精准用油6大保障”等系统故事内容；打造了“精准用油工程师-福SIR”的IP形象，锁定终端门店、小程序、精准用油学院培训等阵地，借助视觉与故事系统沟通，销售转化极大提升。