In the era of fragmented media and younger consumer groups, the 30-year-old Anti brand lacks growth momentum in sales and requires brand upgrades. Strategy: Focus on early treatment of hemorrhoids, develop a cure line in hemorrhoid medicine, IP for the cure line, products for the cure line, and marketing for the cure line.
30年肛泰品牌，在媒体碎片化和消费群体年轻化的时代，销售缺乏增长动力，需要品牌全新升级。
美传聚焦早期痔疮治疗，站在客户价值角度，讲好「简单治愈」的故事，并打造了治愈系的IP大菊猫和治愈系的产品，持续的进行治愈故事行动与传播。