How can a new wine brand quickly establish differentiated awareness in a homogeneous production area and be quickly accepted by consumers? We position it as a representative grape variety in China, telling the story of 'Blue Horse is a Maceraan, just to create a great Maceraan dry red', making Blue Horse synonymous with Chinese Maceraan dry red.
天马庄是天鹅集团投资的中国酒庄酒品牌，酒庄位于宁夏贺兰山产区。一个新的葡萄酒品牌如何在同质化的产区中快速建立差异化的认知，并被消费者快速接受？我们将其定位在代表中国的葡萄品种上，讲述“蓝色马就是马瑟兰，只为打造一支伟大的马瑟兰干红”，让蓝色马成为中国马瑟兰干红的代名词。