ZENWELL is a leading brand of nut gifts. In the new consumer competition landscape, it is necessary to enhance brand strength, give channel and customer confidence, and enter the C-end market from the B-end. MEICHUAN has reshaped its brand and planned an innovative single for the tea scene - ZENWELL Nut Cup.
臻味是坚果礼品的领导品牌，在新的消费竞争格局下，需要提高品牌力，给到渠道和客户信心，同时需要从B端进军C端市场。美传为其重塑品牌，经过调研，抓取茶点场景，创新打造「臻味坚果杯」，打造“待客礼遇”，“一杯坚果迎贵客”的产品故事。