Taking value proposition as the breakthrough point, drive all actions of product, investment attraction, and marketing to quickly occupy awareness and create super single products. Tell a good story about a few people's collectible vintage wines, and establish a story education system and implementation of the "358 Method", "Four Categories of vintage wines", "Tasting of vintage wine enthusiasts", and "Membership style taverns".
酱酒市场快速增长，如何在众多品牌中脱颖而出？
美传将其定位为“藏酿造院—少数⼈的收藏级⽼酒”，打造“收藏级酱香老酒”的故事。通过“三五八法”、“老酒四格”、“老酒爱好者品鉴”、“会员制藏酒馆”等系统的故事教育体系与落地行动，带动产品、招商、营销的所有动作，产品首发现场签约订单金额1.25亿。