牛锐 美传咨询创始人
中国农业大学EMBA学院客座教授\中农创学院企业家导师\天鹅酿酒集团首席设计师\德国IF设计奖\红点设计奖\Pentawards 设计奖\MUSE DESIGN 设计奖\A'DESIGN 设计奖\中国当代杰出广告人\中国最具影响力十大广告经理人\中国设计业十大杰出青年\中国品牌杰出青年才俊
Crafting Compelling Stories
Tell the same story visually across all touchpoints
Marketing is Storytelling
Behind every global business legend lies an emotionally resonant narrative.
Successful brands are always master storytellers.
At Mei Chuan, we build brands through storytelling – forging connections, sparking resonance, unlocking consumers' hearts, and driving purchase decisions.
The ability to craft and deliver great stories is today's golden rule for acquiring, converting, and retaining customers.
15 Years of Partnership
Long-term collaborations spanning:
Leading Brands We've Served
Tech/Internet: Maimai, Meituan, Baidu Map, Momo
FMCG: Jiuguijiu, Feihe, Kellogg's, Auswan Creek
Healthcare: Gangtai, Calcichew, Tasly, Furee
Finance: Bank of China, Industrial Bank, CITIC Bank, CMBC
Industrial: Uni-President, FUCHS
Breakthrough Campaigns
Feihe Starry Flying Sail: Sales surged from ¥711M to ¥5.108B with a three-year CAGR of 168%Uni-President Titanium Alloy (Black Panther): Achieved annual sales of ¥250MJiuguijiu Sealed Legend: ¥100M revenue in 30 daysJiuguijiu Yellow Altar: Core product exceeding ¥300M salesAuswan Creek Zodiac Series: 2.1M bottles sold cumulativelyTibetan Winery: On-site orders totaling ¥125MAuswan Creek × Yang Liping Collaboration: ¥20M secured in one day + international award recognition全世界任何一个商业神话，其幕后本质都是在讲一个动人的故事。
生意做的好的品牌，都是会讲故事的品牌。
美传，用故事的方式做品牌，用故事带来连接，故事引发共鸣，叩开消费者的心扉，并刺激消费者决策。
会讲故事讲好故事，是今天获取、转化、留存消费者的核心法则。
2025
MUSE DESIGN AWARD Gold Award in Packaging Design
Member of China 4A
2024
A' Design Award Silver Award in Packaging Design
IAI Packaging Design Award
Member of China 4A
2023
Member of China 4A
Metallic Label Award: IP Marketing Award
2022
IF Packaging Design Award from Germany
Advertising awards: Marketing Gold Award, Case Gold Award;
2021
Metal Brand Award: Annual Impact Company, Creative Silver Award;
2020
4A Golden Award: Bronze Award;
2019
Pentawards Packaging Design Award
Reddot Award Packaging Design Award;
2018
won bronze and excellence awards at IAI, gold award at Advertising Awards
and several awards at Macau International Advertising Festival.
2017
won gold award at China Great Wall Advertising Awards
excellence award at Package Star Awards.
2016
won gold and silver awards at IAI
bronze award at Tiger Roar Awards
and several awards at Metal Bell Awards.
2015
won gold award at ONE SHOW
bronze award at Tiger Roar Awards
and several awards at
Metal Bell Awards.
2014
won awards at IAI
China Advertising
Golden Awards
and Metal Bell Awards.
2013
won awards at IAI
National Advertising Industry Park
and Metal Bell Awards.
2012
won awards at IAI
Advertising Awards
Tiger Roar Awards
and Metal Bell Awards.
2011
won awards at China Outstanding Marketing Awards
China Great Wall Advertising Awards
and Tiger Roar Awards.
2025
MUSE DESIGN AWARD包装设计金奖
中国4A成员
2024
A'DESIGN包装设计银奖
IAI 包装设计奖
中国4A成员
2023
中国4A成员
金属标：IP营销奖
2022
德国IF包装设计奖
广告人：营销金奖、案例金奖
2021
金鼠标：年度影响力公司、创意银奖
2020
4A金印奖：铜奖
2019
PENTAWARDS包装设计奖
REDDOT AWARD包装设计奖
2018
IAI：铜奖、优秀奖、广告人：IP金奖
澳门国际广告节：最具品牌力公司、最具创新广告作品、年度实效广告
2017
中国广告长城奖：金奖
包装之星：优秀奖
IAI：金奖
虎啸：银奖、优秀奖
2016
金鼠标：最具创新代理公司、最具影响力品牌
广告银奖IAI：最佳代理公司、广告银奖
虎啸：两项银奖、整合营销奖
2015
ONE SHOW：金奖IAI作品年鉴纳入作品7项金鼠标：最具创新代理公司、最具影响力品牌
虎啸：铜奖
2014
金鼎：最具创意传播品牌
IAI作品年鉴纳入作品8项
中国广告金像奖：优秀奖
金鼠标：最具创新精神广告主、最具突破代理公司
2013
IAI作品年鉴纳入作品12项
国家广告产业园：中国最具传播价值平台、特别贡献奖、广告银奖
金鼠标：最具创新精神广告主、最具成长性公司
2012
IAI作品年鉴纳入作品9项
广告人：营销大案、中国营销领军人物、金牌策略公司
虎啸：杰出贡献公司
金属标：最具创新广告主
2011
中国杰出营销奖：营销铜奖，快消品三等奖
广告人杂志理事单位、中国广告长城奖
金伙伴，营销金奖
虎啸：杰出贡献提名